We have a secret: the Web doesn't have to be run-of-the-mill.

Until now, Big Feet has been about nothing but designing Web sites. But that's all in the process of changing.

We have a lot of projects in planning that are going to knock your socks off. And there's something for everyone. We're just not telling what. Not just yet.

Some of them are big. We're talking huge. Rattles-your-teeth-when-it-walks huge. Some aren't. But all of them have one thing in common, and it's the rule we at Big Feet live by.

We will not be ordinary. We will not reinvent something that has been reinvented a thousand times before. We want to be new. We need to innovate. It's in our blood. It's why we drink so doggone much coffee.